Exemplification Essay The Dead-end of Professional Sports

In 1995 Scotty Thurman was on top of the world. Thurman led the Arkansas Razorbacks to a NCAA basketball championship with one great performance after another. After this miracle season, Thurman made a decision that would change his fortunes. Rather than come back for his senior year and get his degree, he elected to make himself eligible for the NBA draft. With a NCAA championship under his belt, Thurman was confident he was ready for the NBA, but NBA scouts had different ideas. Thurman could only sit and watch the draft from start to finish. Today Thurman finds himself without a college education and still chasing his NBA dream in the Continental Basketball Association. With nothing left to turn back on, basketball is all Thurman has†¦show more content†¦Thats what college basketball is all about, hearing David Stern (the commissioner of the NBA) call your name (Kindred 2000). Fizer implies that college basketball is merely a stepping stone on the way to professional baske tball. Statements like these illustrate how the game of basketball has transformed in recent years from a competitive sport to a business. Old school basketball consisted of student athletes competing fiercely just for the love of the game. Dunks and dollar signs seem to be the main motivational factors that influence Fizers generation of athletes. Something positive can be taken from the precedents Thurman and Fizer; both at least started a college education and made positive contributions to the game. Each year the number of high school athletes that go directly to the NBA increases. In recent years Kobe Bryant and Kevin Garnett have become household names with huge contracts. Both of them have risen to stardom after making the jump directly from high school. With all of the hype surrounding these success stories, little is mentioned about those not so fortunate. Like Garnett, Ronnie Fields attended Farragut Academy. In 1997 Fields attempted to follow Garnetts path to the NBA rath er than accept a scholarship from a major university. Fields was not drafted and is not currently involved with any organized basketball (NBA.com). High school athletes need to realize that the fame of Bryant and Garnett are rareShow MoreRelatedMississippi River and Essay9274 Words   |  38 Pagesrelatives doing all the household chores. But work done by her in home didn’t entitle her the dead benefit. She wasn’t eligible for the dead benefit because she never served for the state. And according to the government any job is considered work only when the person gives service to the country. The household work is still not considered a work by government. So; Martha smith is not eligible for the dead benefit. 3. How does government define work? For government a work done by a home makerRead MoreMississippi River and Essay9263 Words   |  38 Pagesrelatives doing all the household chores. But work done by her in home didn’t entitle her the dead benefit. She wasn’t eligible for the dead benefit because she never served for the state. And according to the government any job is considered work only when the person gives service to the country. The household work is still not considered a work by government. So; Martha smith is not eligible for the dead benefit. 3. How does government define work? For government a work done by a home maker toRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesChoice Using Global Virtual Teams as an Environmental Choice 315 Myth or Science? â€Å"Teams Work Best Under Angry Leaders† 320 Self-Assessment Library What Is My Team Efficacy? 322 Point/Counterpoint We Can Learn Much About Work Teams from Studying Sports Teams 326 Questions for Review 327 Experiential Exercise Fixed versus Variable Flight Crews 327 Ethical Dilemma Unethical Teams 327 Case Incident 1 Why Don’t Teams Work Like They’re Supposed to? 328 Case Incident 2 Multicultural Multinational Teams

Coffee delight free essay sample

I agree with Lisa’s view to a certain extent that the marketing budget is the most important component in the marketing plan. Harry has set a market objective of two million subscribers by 2015; a target that is very ambitious to achieve a fifth of the forecasted market share which is seen as very unrealistic with a basic marketing budget and Robert media plc will need to do a higher proportion on research than normal which will cost a lot more than usual. Another reason why the marketing budget is so important is that Roberts’s media is changing from print format to digital as they seek to achieve their object of increasing ROCE to 8%. Digital media is a new market for the business and therefore will need extensive research to see what the target markets’ needs and wants are. Although the marketing department had previously won awards for the way it promoted print magazines, but was concerned that the new technology would require a very different approach. We will write a custom essay sample on Coffee delight or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As digital is completely different to print media, it obviously needs research conducted. However, Harry is being stubborn and dismissive stating that the marketing budget is un-important and will not provide additional funds. This could therefore mean that the businesses target the wrong people and that their objective to increase the ROCE to 8% could be dented and un-applicable. The rivals of Roberts media plc are already one step ahead of the business as they were already launching their own digital magazines within the next sic months and had already started their marketing campaign. This will have a big effect on the Roberts media as their targeted customers are already being targeted by rivals which could therefore mean fewer sales in the future. As the business is behind its rivals, a big promotional campaign will be needed in order to attract potential customers away from rivals. A big promotional campaign will require a big marketing budget but is what is needed in order to out beat its competitors in the race for customers. However, I agree with Harry not to provide addition funds to the marketing budget as the financial situation of the business is not very stable at this moment in time. The return on capital has fallen from 10% to 2% meaning that it will not be wisely to invest as it’s not really worth it to invest. Along with the poor state of ROCE, the current ratio is also in a bad state fallen from 1. 5:1 to 0. 5:1. This means for every 50p of current assets the business had ? 1 of liability. Having such a poor financial position will rupture the finance available and will need to use the scares finance available wisely. To conclude, I certainly agree with Lisa that the business’s marketing budget is the most important feature on the marketing plan. This major change from print to digital will cost a lot and will be in need of a big marketing budget to be successful. Also, Roberts media is already behind its rivals on its marketing and therefore will need something big to attract customers. Finally, Harry has set a very ambitious objective and therefore it will need a big marketing budget to be able to fulfil its purpose. Although the financial state of the business is poor, harry will need to help its marketing team and provide which they feel what is needed as the long run.